Will Customers Steer Clear of Saturn Now that GM Has Put the Fate of the Nameplate in Limbo?


Jerry Flint from Forbes: In order to appease Congress, General Motors executives have said their new "return to prosperity" plan involves saving Buick, Chevrolet, Cadillac and GMC and "dumping" (selling, downsizing or closing) Pontiac, Hummer, Saab and Saturn. Does this plan make any sense? Pontiac outsold Buick 2-for-1, and Saturn sold four vehicles for every three Buicks. Where is the logic - except to please Congress - in signaling to potential customers that these GM divisions are in jeopardy? When General Motors phased out Oldsmobile, it was smart enough to hold back the news from the public until it had made a firm decision. How many potential customers will steer clear of Saab or Saturn now that the company has put the fate of those nameplates in limbo? Yes, Saturn has been a big problem for GM, but it has one of the strongest reputations among GM brands, as well as a new lineup of competitive and fuel-efficient vehicles.

Random Article from the SaturnFans.com Archives

Saturn Brings Back 0% Financing as the Company Boosts Production of Popular Fuel Efficient Models

Yesterday General Motors announced a series of initiatives designed to jumpstart June sales of its 2008 models, and grow volume in certain key segments of the marketplace. To boost sales, the company plans a "72 Hour Sale" with 0% financing and cash back opportunities on "over 80%" of its vehicles, according to Automotive News.