Will Customers Steer Clear of Saturn Now that GM Has Put the Fate of the Nameplate in Limbo?


Jerry Flint from Forbes: In order to appease Congress, General Motors executives have said their new "return to prosperity" plan involves saving Buick, Chevrolet, Cadillac and GMC and "dumping" (selling, downsizing or closing) Pontiac, Hummer, Saab and Saturn. Does this plan make any sense? Pontiac outsold Buick 2-for-1, and Saturn sold four vehicles for every three Buicks. Where is the logic - except to please Congress - in signaling to potential customers that these GM divisions are in jeopardy? When General Motors phased out Oldsmobile, it was smart enough to hold back the news from the public until it had made a firm decision. How many potential customers will steer clear of Saab or Saturn now that the company has put the fate of those nameplates in limbo? Yes, Saturn has been a big problem for GM, but it has one of the strongest reputations among GM brands, as well as a new lineup of competitive and fuel-efficient vehicles.

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