Video: Saturn Featured on Lifetime TV's Morning Show "The Balancing Act"

From the Balancing Act: If shopping for a vehicle strikes fear in your heart, we've got a story that puts you in the drivers seat! This segment focuses on one brand that takes customer service and the retail experience to the next level. Kim McGill, Director of Advertising and Promotions at Saturn, talks about the Saturn retail experience. The episode also features a testimonial from Saturn owner Mary Hague-Rogers about buying her Vue at a Florida retailer.

Source: The Balancing Act

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GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

The Last Saturn Sale

Automotive News reports that General Motors is preparing what will likely be one last Saturn advertising campaign in an effort to sell the brand's last remaining 9,400 2008 and 2009 models. Susan Docherty, GM's newly appointed vice president of U.S. sales, told the trade publication that "starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all."