Time Magazine: Saturn Still Pitching Hard

Joseph R. Szczesny from Time: One month after General Motors announced that it was preparing to spin off or drop Saturn as part of the effort to regain viability, the beleaguered automaker is now spending millions of dollars on ads for Saturn during the telecasts of the NCAA Basketball Tournament. "We're Still Here," one ad emphatically says, as if to squash rumors to the contrary. Saturn spokesman Mike Morrissey insists that the expensive ads for brands on the chopping block do make sense. "We had been holding back on our advertising. We thought the time was right," says Morrissey, adding the NCAA Tournament has long delivered a young, affluent audience favored by carmakers. "We're very much alive," he says. Of course, many Saturn employees and dealers hope for more than a sales boost. They want a white knight. "I've felt for more than a year that GM could not support the Saturn brand the way it should be supported," says Jay Cimino, a Saturn dealer who operates five Saturn dealerships around Denver and Colorado Springs. "If we were spun off to the right people, it would be great," he adds.

Random Article from the SaturnFans.com Archives

Breaking News: GM to Focus on Core Brands, "Explore Alternatives" with Saturn

Saturn Logo

General Motors presented a restructuring plan to Congress earlier this afternoon with hopes of receiving $12 billion in term loans that it believes will help ensure liquidity through the end of 2009. As part of the plan, General Motors revealed that it intends to focus on its "core brands" - Chevrolet, Cadillac, GMC, and Buick. Pontiac will become a "specialty" brand that sells niche vehicles. Saturn, Saab, and Hummer will be closed or sold.