Time Magazine: Saturn Still Pitching Hard

Joseph R. Szczesny from Time: One month after General Motors announced that it was preparing to spin off or drop Saturn as part of the effort to regain viability, the beleaguered automaker is now spending millions of dollars on ads for Saturn during the telecasts of the NCAA Basketball Tournament. "We're Still Here," one ad emphatically says, as if to squash rumors to the contrary. Saturn spokesman Mike Morrissey insists that the expensive ads for brands on the chopping block do make sense. "We had been holding back on our advertising. We thought the time was right," says Morrissey, adding the NCAA Tournament has long delivered a young, affluent audience favored by carmakers. "We're very much alive," he says. Of course, many Saturn employees and dealers hope for more than a sales boost. They want a white knight. "I've felt for more than a year that GM could not support the Saturn brand the way it should be supported," says Jay Cimino, a Saturn dealer who operates five Saturn dealerships around Denver and Colorado Springs. "If we were spun off to the right people, it would be great," he adds.

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No Turbo, Convertible, or Wagon Planned for Saturn's Astra Line


Inside Line recently posted a good first drive report of the upcoming 2008 Saturn Astra. In the article, the Edmunds.com automotive news division revealed some insight into what we can expect from Saturn's new small car in the near future.