Time Magazine: Saturn Still Pitching Hard

Joseph R. Szczesny from Time: One month after General Motors announced that it was preparing to spin off or drop Saturn as part of the effort to regain viability, the beleaguered automaker is now spending millions of dollars on ads for Saturn during the telecasts of the NCAA Basketball Tournament. "We're Still Here," one ad emphatically says, as if to squash rumors to the contrary. Saturn spokesman Mike Morrissey insists that the expensive ads for brands on the chopping block do make sense. "We had been holding back on our advertising. We thought the time was right," says Morrissey, adding the NCAA Tournament has long delivered a young, affluent audience favored by carmakers. "We're very much alive," he says. Of course, many Saturn employees and dealers hope for more than a sales boost. They want a white knight. "I've felt for more than a year that GM could not support the Saturn brand the way it should be supported," says Jay Cimino, a Saturn dealer who operates five Saturn dealerships around Denver and Colorado Springs. "If we were spun off to the right people, it would be great," he adds.

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New Outlook Leads Us to Saturn Number Three

2008 Outlook XR

There's something new in the SaturnFans.com family garage: a brand-new 2008 Saturn Outlook XR. My wife and I picked up the crossover a week-and-a-half ago in Columbus, Ohio at Saturn/West. The Outlook is our third Saturn and it takes the place of our first: a 2002 L300 midsize sedan that we bought in the fall of '01 to replace my wife's Mazda 626 that she had been driving since college.