Sudden Death of Saturn Marks End of GM Dream
Paul A. Eisenstein from MSNBC: It's been nearly a quarter-century since General Motors Chairman Roger Smith stunned the automotive world by announcing that GM would create an all-new car division, called Saturn. But 25 years later, Saturn's once high-tech factory, and Saturn itself, are closing down, testimonies to the failures of Smith, and the CEOs who followed him, to fix GM's problems. GM announced late Wednesday it would close down the division, at the cost of some 13,000 jobs, after a deal to sell the brand to Penske Automotive Group fell through. aturn was going to be far more than just another brand, but effectively an autonomous company-within-a-company, charged with taking on the increasingly powerful Asian imports. It was one of the grandest schemes to emerge from the 14th floor at GM's old Detroit headquarters, where the squeaky-voiced Smith was giddily investing tens of billions of dollars in a bid to rebuild the increasingly troubled GM. The announcement set off a flurry of hope and expectations, and even triggered a bidding war among the dozens of states which hoped to land the Saturn plant — and the jobs promised to go with it. Tennessee eventually won the competition, and a plant was built in Spring Hill. "People expected the car to lift off its wheels and fly," recalled the late Skip LeFauve, who ran the Saturn operation from shortly after its heavily hyped announcement.
Random Article from the SaturnFans.com Archives
Earlier this month, Al Clapsaddle's wife took delivery of a brand new 2009 Saturn Aura XE — their family's 47th new Saturn! Significantly, someone in Al's family has owned at least one Saturn from every model year since 1993. His journey with the "different kind of company" began when his son started looking for his first new car.