Spring Hill Hopeful About Its Future, Saturn Will Continue to Have an Active Presence at Complex

Mike O'Rourke, president of UAW Local 1853, via the Tennessean: What we factually know is that the Spring Hill Manufacturing facility has been placed in GM's good-asset inventory and that, as of today, the Chevrolet Traverse, which currently is built in Spring Hill, is scheduled to move to Michigan in November. When the Spring Hill plant stops production of the Traverse in late November, our facility will still be producing engines in our powertrain building and stamping metal fabrication parts in our body systems building for other facilities. The Saturn service parts and warehousing will also be in operation.

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Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."