Some Saturn Owners, Retailers Have a Special Relationship with Vanishing Brand

2005 Vue Red Line at Saturn/West in Columbus, Ohio

Dan Gearino from the Columbus Dispatch via the Boston Herald: The toughest part for Saturn fans was the suddenness. For months, Penske Automotive Group worked on plans to buy the Saturn brand from General Motors. And then, in an instant last week, the deal evaporated. Saturn is now slated to wind down over the next year. "We were caught off guard as much as everyone," said Steve Whitman of Clintonville, vice president of the Central Ohio Saturn Car Club. Penske walked away from the deal after being unable to find a manufacturer to make Saturns after a contract with GM runs out in 2011. There's been no word on another buyer emerging. "Our initial shock was, 'Gee, what happens now?' " Whitman said. The question is doubly important for Al Clapsaddle. He was one of the club's founders, and then in 2001 he retired from his job at Lucent Technologies and became a salesman at Saturn of Columbus West in Hilliard. "Many things go through my mind," he said. "First off was anger. I was really mad and I didn't know who to be mad at. I wanted to look somebody in the eye and say, 'What the heck?'"

Random Article from the SaturnFans.com Archives

Jill Lajdziak's Role at Saturn Expands with GM Reorganization

Saturn General Manager Jill Lajdziak

General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels:

  • Saturn
  • Chevrolet
  • Cadillac, Hummer, Saab (Premium Channel)
  • Buick, Pontiac, GMC (BPG Channel)

Each channel will be focused on continuing to deliver world-class products for their customer and build value for GM and their respective dealers.