Saturn Was a Marketing Success

Charlene Sadler from CBC News: Historians reviewing what went wrong with Saturn shouldn't blame fickle consumers for turning their back on a brand trying to do things differently, says an automotive marketing expert. "Saturn will stand out as a spectacular marketing success," Ashwin Joshi, an associate professor of marketing at the Schulich School of Business in Toronto, told CBCNews.ca on Thursday. The automaker succeeded in developing a loyal following, but failed to deliver in the technical department, said Joshi. "There's supposedly a study that says that people's top three fears are fear of public speaking, fear of dying and fear of buying a car," said Joshi. "So fear of buying a car is right behind dying. And GM took that off the table with Saturn."

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Driving the '08 Saturn Vue Hybrid Green Line

From CNET.com: One year after the introduction of the 2007 Vue Green Line, Saturn has brought out a significantly revised version of the model. The 2008 Vue Green Line may share most of the tech features of the original model, but its exterior design shows that Saturn has spent a busy 12 months at the drawing board.