Saturn Was a Marketing Success

Charlene Sadler from CBC News: Historians reviewing what went wrong with Saturn shouldn't blame fickle consumers for turning their back on a brand trying to do things differently, says an automotive marketing expert. "Saturn will stand out as a spectacular marketing success," Ashwin Joshi, an associate professor of marketing at the Schulich School of Business in Toronto, told CBCNews.ca on Thursday. The automaker succeeded in developing a loyal following, but failed to deliver in the technical department, said Joshi. "There's supposedly a study that says that people's top three fears are fear of public speaking, fear of dying and fear of buying a car," said Joshi. "So fear of buying a car is right behind dying. And GM took that off the table with Saturn."

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Fabulous! Winner of 'Project Runway 5' Will Receive a 2009 Saturn Vue Hybrid

Heidi Klum and Tim Gunn in Project Runway

My wife is so excited! One of her favorite television shows, Project Runway, is set to return for its fifth season tonight on NBC's Bravo cable network. She's been a huge fan since the show began, and admittedly, as a result of some good product placement, I am now too. You see Saturn is a huge sponsor and supporter of Project Runway. Up until a day or two ago, things had been pretty quiet about the upcoming season, but the show's fans – including my wife – have been counting down the days to the start of Season 5... much like how Saturn fans look forward to the launch of a new model.