Saturn of Ventura Workers Heartbroken Brand May End

Stephanie Hoops from Ventura County Star: It was the concept that hooked Jeanette Byrne when she began working with Saturn 16 years ago. "I'm building an American-made car for the American middle class," she said, recalling the feeling. "They used to say we drank the Saturn Kool-Aid — and we did. It was for us." Byrne, who today handles accounts receivable and payable at Saturn of Ventura, was sent twice in the early years to the Saturn assembly plant in Spring Hill, Tenn. She was impressed with the way things were being done by the company, from the environmentally friendly plant to the open communication among employees. But what really appealed to her was that customers came first. On Friday, Byrne choked up describing the close relationships that have developed over the years between customers and employees at Saturn of Ventura, the only Saturn dealership in Ventura County.

Random Article from the SaturnFans.com Archives

Saturn Launches Ad Campaign to Reassure Customers

New Saturn Ad Screen Capture

It's only been a few hours since I first saw the new "We're Still Here" television ad, and the New York Times already has an indepth article about Saturn's brand-new campaign. The story not only discusses that particular ad, but it also takes a look at some of the other spots featuring retail store owners in Saturn's attempt to reassure customers that the brand is still in business.