Saturn of Ventura Workers Heartbroken Brand May End

Stephanie Hoops from Ventura County Star: It was the concept that hooked Jeanette Byrne when she began working with Saturn 16 years ago. "I'm building an American-made car for the American middle class," she said, recalling the feeling. "They used to say we drank the Saturn Kool-Aid — and we did. It was for us." Byrne, who today handles accounts receivable and payable at Saturn of Ventura, was sent twice in the early years to the Saturn assembly plant in Spring Hill, Tenn. She was impressed with the way things were being done by the company, from the environmentally friendly plant to the open communication among employees. But what really appealed to her was that customers came first. On Friday, Byrne choked up describing the close relationships that have developed over the years between customers and employees at Saturn of Ventura, the only Saturn dealership in Ventura County.

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General Motors "Never Knew What to Do" with Saturn

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In an article about Saturn, NASDAQ reported that retailer Carl Galeana told the Detroit Free Press earlier this week that "GM has totally mismanaged this brand." He added, "if it's a failed brand, it's because GM never knew what to do with it."