Saturn Status Has Customers Wondering

Bill Rogers from Highlands Today: It's difficult enough for car dealers to contend with a struggling economy that has hit them hard. But Saturn dealers also have to deal with the future of their products and their company. "The perception is we're leaving or going away," said Ferron Jackson, sales and leasing consultant with Saturn of Sebring. The information regarding the company has impacted walk-in traffic tremendously, according to Jackson. He said the dealership is seeing only three or four people a week now compared to 15 to 20 a year ago at this time. Jackson said people are wondering what's going on with Saturn. "We're still here, to this point we're still here," Jackson said. "Most of our buyers that have the cars have received these letters, so they kind of got a peace of mind with it. Half of them they are just sitting there like 'I'm not worried about it; you guys will be here there is nothing to worry about.' The other half that are semi-concerned those are the ones that are really fighting for us. They are wondering what they can do."

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GM "100th Anniversary" Employee Pricing Commercial Features Real Saturn, GM Workers

GM 100th Anniversary Employee Pricing Ad

General Motors featured real workers in the "GM 100th Anniversary" employee pricing ads that have been airing on network and cable television channels for the past week. Among the employees featured in the commercial are a handful of current and former Saturn folks, although not positioned where you might expect them to be.