Saturn Status Has Customers Wondering

Bill Rogers from Highlands Today: It's difficult enough for car dealers to contend with a struggling economy that has hit them hard. But Saturn dealers also have to deal with the future of their products and their company. "The perception is we're leaving or going away," said Ferron Jackson, sales and leasing consultant with Saturn of Sebring. The information regarding the company has impacted walk-in traffic tremendously, according to Jackson. He said the dealership is seeing only three or four people a week now compared to 15 to 20 a year ago at this time. Jackson said people are wondering what's going on with Saturn. "We're still here, to this point we're still here," Jackson said. "Most of our buyers that have the cars have received these letters, so they kind of got a peace of mind with it. Half of them they are just sitting there like 'I'm not worried about it; you guys will be here there is nothing to worry about.' The other half that are semi-concerned those are the ones that are really fighting for us. They are wondering what they can do."

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General Motors Employee Pricing Sale Extended to September 30th; 2009 Aura, Outlook, and Sky Added to the Program

Saturn Employee Pricing Logo

General Motors announced today that the company will extend it's popular 100th anniversary employee pricing sale until the end of September. The sale "helped drive additional showroom traffic and our dealers are giving us some very enthusiastic feedback," said Mark LaNeve, vice president of GM North America Vehicle Sales, Service and Marketing. "We had our best sales month so far in 2008." As a result, he said GM "added 19 additional 2009 models to the eligible list of vehicles because our 2008 stock on dealer lots is rapidly disappearing." Among the 2009 models added today were the Saturn Aura sedan, Outlook crossover, and Sky roadster.