Saturn Sale Lauded in Mississippi

Jeff Ayres from the Clarion Ledger: Saturn of Jackson owner Phil Moore says Penske's purchase of Saturn should ensure the brand's future in Mississippi and elsewhere. "He's just such an intelligent businessman," Moore said. "Not only is he saving jobs and dealerships, but he's going to bring something new to the table." That could include partnerships in which Penske Automotive Group, known as PAG, would buy other automakers' vehicles to add to Saturn's offerings. Moore said he also feels the buy will help Saturn achieve greater name recognition and autonomy. "We were having to compete for every dollar" with GM's various brands, he said. The automaker also has struck deals to sell its Saab and Hummer divisions and will discontinue the Pontiac brand. "It makes us more flexible. We can move quicker. We can bring cars to the market that people want at the time," Moore said.

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2007 was a good year for Saturn. The brand completed the first phase of its product revitalization with the launch of the 2008 Saturn Astra, leaving the Sky roadster as the oldest model in its lineup.