Saturn Retailers May Buy the Brand from GM

Bradford Wernle and Jamie LaReau from Automotive News: As part of its restructuring proposal, GM has told Congress it will consider all options for Saturn. That leaves Saturn's future uncertain and dealers considering all options, including buying the brand. "I've never bought a car company, so who even knows what comes along with it?" says Todd Ingersoll, a member of Saturn's Franchise Operations Team and owner of Saturn of Danbury and Saturn of Watertown, both in Connecticut. "There is nowhere near enough information to determine if it is reasonable yet." On December 11 and 12, Saturn leaders met with Ingersoll and the seven other dealers of Saturn's franchise team. Neither Ingersoll nor Saturn leaders are ready to say specifically what was discussed. But they say options include blending Saturn with other brands inside GM, selling it to a third party, or shutting it down.

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2006 Saturn Preview

Continuous improvement has always been a hallmark of Saturn, and for the 2006 model year things are no different. Automotive News reported earlier this year that Saturn informed retailers at the North American Dealer Association's (NADA) annual convention that both the Ion and Vue will be "refreshed" for 2006 to help make them more competitive and appealing.