Saturn Retailers to Evolve, Survive

Alex Gary from George Schaffner, general manager of Saturn of Rockford, can't wait to launch an ad campaign around the slogan "a different kind of car company — again." Saturn was launched in 1985 by General Motors as a separate company — separate business model, separate manufacturing and a separate dealer network — to take on the German and Japanese small cars that were beginning to gobble up market share in the U.S. But in 2000, GM started bringing Saturn into the fold, producing Saturn vehicles along with its other offerings. This week, reports surfaced that a cost-cutting GM will either sell or discontinue its Saturn products and is working with Saturn to spin off the brand's distribution network. A spinoff doesn't mean doom for Saturn dealers, though. Rather, it would allow them to sell products from other automakers after 2011.

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Two-Minute Saturn and Chevrolet Ads to Air on New 'Planet Green' Network

Last week, General Motors and Discovery Communications unveiled a multifaceted GM advertising sponsorship of Planet Green, the first and only 24-hour eco-lifestyle network coming to 50 million homes beginning June 4.