Saturn May be the Latest Casualty of GM's Cost-Cutting Strategy


Mark Phelan, Auto Critic for the Detroit Free Press: Saturn was born in hope and hype nearly 25 years ago, but it presents General Motors Corp. with tough choices today as the automaker must scale back its money-losing operations and focus on other brands. GM's statement that it will "explore alternatives for the brand," leaves Saturn's 211 dealers -- who operate 425 sales outlets -- facing an uncertain future. Most observers expect GM to either close or sell Saturn, but even those options present challenges. Saturn loyalists hope GM will decide that keeping Saturn in business makes more sense than any other choice. Saturn arrived at this crisis point despite having some of the industry's best dealerships and a widely praised lineup of new vehicles that went on sale over the past couple of years.

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Confirmed: GM Plans to Sell Saturn

GM Renaissance Center

In a news brief today, GM confirmed that there a several buyers interested in purchasing Saturn. While no specific names were mentioned, the company anticipates a sale to be made by the end of the year. The company advising the sale of the brand is S.J. Girsky & Co. Speculations abound as to which parties are interested in purchasing the brand. Last month, Black Oak Partners, based in Oklahoma City, confirmed it's interest in purchasing the brand. Rumors speculate throughout the media that the company is also looking for potential buyers in foreign markets such as China and India. Both countries are eager to gain market share in the United Sates.