Saturn Loyalists Left in Limbo with Auto Bailout

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Thomas Olson from the Pittsburgh Tribune-Review: In exchange for its share of a $14 billion auto-industry rescue package, General Motors Corp. has promised Congress it would retool its business plan. But Saturn customers and 425 dealerships - including five in the Pittsburgh area - worry GM might sacrifice the Saturn brand in the process. Why? The division launched in 1985 as "a different kind of car company" has never made money. In a Detroit radio interview last week, GM's North American Sales Vice President Mark LaNeve, a Beaver Falls native, called Saturn "a great brand with great dealers." But the division had "a very tough time making money because of its low price points."

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2009 Saturn Astra Brochure

2009 Saturn Astra Brochure

The first 2009 Saturn brochures are beginning to show up at retail facilities around the country. This year's book features glossy pages with sharp, vivid color photos. FSC-certified (Forest Stewardship Council) paper was used and, according to Saturn, that means "a minimum of 30% post-consumer recovered fiber" is used in the creation of the paper. In addition, the company says the "electricity used in the manufacturing process is generated from renewable resources."