Saturn Listening to Students’ Strategy for the Brand’s Future

Saturn Outlook and Solar-Powered Mobile Events Trailer

Anna Rzewnicki from NC State College: Undergraduate management students in the NC State College of Management's Policy and Strategy class taught by Ed Weems, lecturer, have been studying the Saturn brand case during this summer's first five-week session. The 24 students, working in teams of six, have developed a set of strategies that they will be presenting to the company's leadership team, via a video copy of their presentations. Among those listening to their presentations, to be held June 18 and 19 in the Ericsson Classroom of Nelson Hall, will be Bill Shotwell, owner of Saturn dealerships in North Carolina. Saturn is an automotive brand known for having a special connection with its customers, and is very interested in hearing what the students have the say. So interested, in fact, that they sent the company's solar-powered Mobile Event Marketing trailer to be on display in the Nelson Hall Plaza on the first day of the student presentations.

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