Saturn Listening to Students’ Strategy for the Brand’s Future

Saturn Outlook and Solar-Powered Mobile Events Trailer

Anna Rzewnicki from NC State College: Undergraduate management students in the NC State College of Management's Policy and Strategy class taught by Ed Weems, lecturer, have been studying the Saturn brand case during this summer's first five-week session. The 24 students, working in teams of six, have developed a set of strategies that they will be presenting to the company's leadership team, via a video copy of their presentations. Among those listening to their presentations, to be held June 18 and 19 in the Ericsson Classroom of Nelson Hall, will be Bill Shotwell, owner of Saturn dealerships in North Carolina. Saturn is an automotive brand known for having a special connection with its customers, and is very interested in hearing what the students have the say. So interested, in fact, that they sent the company's solar-powered Mobile Event Marketing trailer to be on display in the Nelson Hall Plaza on the first day of the student presentations.

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General Motors to Auction Near-Classics from Corporate Museum

Flashback Friday: 1,000,000th Saturn

Jalopnik.com reports General Motors will auction off a number of vehicles from its vaunted Heritage Center museum collection in an effort to raise cash to help offset the huge losses the company is faced with due to the global financial crisis. There are about 1000 vehicles of historical significance in storage that GM uses for the displays at the museum, but only about 150 to 200 of those vehicles can be featured at one time. On the list of vehicles to be auctioned are several notable Saturns from the past. The website says they will be sold at the upcoming Barrett-Jackson auction held January 13-19 in Scottsdale, Arizona.