Saturn Leaves GM’s Orbit

Karl Greenberg from MediaPost: What's done is done, but analysts say GM's mercy killing of the brand that it launched in the '80s as an experiment to battle the imports is a history of wasted potential. Peter Kloprogge, CEO and president of New York-based market research firm Pointlogic, says Saturn stood out among Detroit brands because it did not suffer from amorphous-brand syndrome: GM, Ford and Chrysler have had to deal with brands whose raison d'etre was no longer relevant or that had placeholder identities. Saturn was the only brand that consumers didn't lump together conceptually with other GM brands in a new segment study. The data is based on responses from 15,000 consumers who were likely to purchase a new vehicle within three years. "Saturn is the only Detroit brand in the study that consumers didn't see as competing with other Detroit brands," he says. It also seems a lot more consumers will miss Saturn than, say, Buick, based on another survey question that asked which brands respondents would least miss if they were to vanish.

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Flashback Friday: 1993 Saturn SC1

Flashback Friday: 1993 Saturn SC1

Saturn introduced this entry-level sports coupe, called the SC1, for the 1993 model year. The SC1 featured Saturn's 85-horsepower single overhead cam (SOHC) version of the brand's 1.9L 4-cylinder powerplant. To further differentiate the SC1 from the more uplevel SC2, Saturn grafted the front-end of an SL sedan onto the front of the SC coupe.