Saturn Leaves GM’s Orbit

Karl Greenberg from MediaPost: What's done is done, but analysts say GM's mercy killing of the brand that it launched in the '80s as an experiment to battle the imports is a history of wasted potential. Peter Kloprogge, CEO and president of New York-based market research firm Pointlogic, says Saturn stood out among Detroit brands because it did not suffer from amorphous-brand syndrome: GM, Ford and Chrysler have had to deal with brands whose raison d'etre was no longer relevant or that had placeholder identities. Saturn was the only brand that consumers didn't lump together conceptually with other GM brands in a new segment study. The data is based on responses from 15,000 consumers who were likely to purchase a new vehicle within three years. "Saturn is the only Detroit brand in the study that consumers didn't see as competing with other Detroit brands," he says. It also seems a lot more consumers will miss Saturn than, say, Buick, based on another survey question that asked which brands respondents would least miss if they were to vanish.

Random Article from the SaturnFans.com Archives

Two Saturn Astras Spotted on the "Transformers 2" Set at Princeton University

Admittedly, I wasn't a big fan of the Transformers afternoon cartoon series or the popular action figures as a kid. In the 1980s I was more interested watching KITT pull high-tech stunts on NBC's Knight Rider.  That's all changing now with the making of Michael Bay's sequel to the 2007 blockbuster "Transformers" movie. Why? It looks like the Saturn Astra will have a starring role in the film.