Saturn Dealers May Rescue GM Brand

G. Chambers Williams III from the Tennessean: Don't write the obituary for Saturn just yet — and it could be the brand's own dealers coming to the rescue. General Motors plans to spin Saturn off into an independent distribution company, which could then contract with someone else to build a new line of vehicles and keep the brand alive. One surprise twist that's gaining credence among auto industry analysts holds that the eventual buyer could be Saturn's own 208 dealers. Other options are that a coalition of investors, or even another automaker — perhaps one from China — could step forward, dealers and analysts say. How much Saturn would sell for and how a deal would be financed remain up in the air, but Jill Lajdziak, Saturn's general manager, said a solution could come as early as mid-April. Nashville-area Saturn dealer C.M. "Bill" Gatton said he's sure the much-loved brand that got its start in Tennessee two decades ago can be saved. "I have no doubt Saturn will survive and come out stronger," he said.

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Jill Lajdziak's Role at Saturn Expands with GM Reorganization

Saturn General Manager Jill Lajdziak

General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels:

  • Saturn
  • Chevrolet
  • Cadillac, Hummer, Saab (Premium Channel)
  • Buick, Pontiac, GMC (BPG Channel)

Each channel will be focused on continuing to deliver world-class products for their customer and build value for GM and their respective dealers.