Saturn Deal Still Expected to Close this Month

Kenneth Klee from the Deal Magazine: Deal by deal, the auto industry is being reinvented. Though it's obvious when you think about it, it's still head-spinning when you try to bring the scope of the activity into focus. Here is a vast swath of the global economy in the midst of an urgently needed re-engineering. Business models are morphing, the value chain is tightening, the geographic distribution of demand is shifting, and new, game-changing technologies are working their way to market. And since deals, broadly defined, are one of the main things organizations do to navigate change, the whole transactional tool kit is getting a workout such as we've never seen. Consider the acquisition of General Motors' Saturn brand by Roger Penske and his Penske Automotive Group, expected to close this month. Owning a brand and the customer relationships, while outsourcing the engineering and manufacturing, is a very new idea. So who will supply the cars after GM's obligations expire? Maybe Renault-Nissan's Samsung unit.

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Saturn Ion, GM Score in Loyalty Study

2007 Ion Red Line

Saturn's Ion and General Motors were big winners in the 2007 Polk Automotive Loyalty survey. The report measures loyalty throughout the entire model year so that manufacturers can keep abreast of loyalty trends as they occur in the industry. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance.