Saturn Couldn’t Escape GM’s Dysfunctional Orbit

Paul Ingrassia from the Wall Street Journal: General Motors and the United Auto Workers union have waged war against each other—sometimes hot, sometimes cold—for most of the past 80 years. One of the few things on which they collaborated, sadly, was undermining Saturn, which began as the boldest effort to reform the dysfunctional dynamics of their relationship. On Wednesday, what appears to be Saturn's death knell sounded when Roger Penske, the legendary automotive entrepreneur, abandoned his plan to buy Saturn from GM and run it as an independent car company. Mr. Penske's plan was a long shot anyway. He had intended to make Saturn a distributor and retailer only, procuring the vehicles from auto makers—initially GM and then France's Renault — on a contract basis. One inherent problem was that the companies making cars for Saturn also would be its competitors, if only indirectly in Renault's case. So it was little surprise when Mr. Penske couldn't reach acceptable terms with Renault and pulled out of the deal. But make no mistake: The failure here isn't Mr. Penske's. Saturn was killed by its creators, GM and the UAW.

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Saturn Lightship Blimp

Saturn Corporation was the first North American auto manufacturer to utilize aerial advertising when the Saturn Lightship made its debut in the summer of 2001. The Saturn Lightship, a 165-foot, 6,335-pound A150 blimp, traveled across the United States supporting a variety of events and promotions held to promote the launch of the company's first sport utility vehicle, the Saturn Vue.