Saturn Couldn’t Escape GM’s Dysfunctional Orbit

Paul Ingrassia from the Wall Street Journal: General Motors and the United Auto Workers union have waged war against each other—sometimes hot, sometimes cold—for most of the past 80 years. One of the few things on which they collaborated, sadly, was undermining Saturn, which began as the boldest effort to reform the dysfunctional dynamics of their relationship. On Wednesday, what appears to be Saturn's death knell sounded when Roger Penske, the legendary automotive entrepreneur, abandoned his plan to buy Saturn from GM and run it as an independent car company. Mr. Penske's plan was a long shot anyway. He had intended to make Saturn a distributor and retailer only, procuring the vehicles from auto makers—initially GM and then France's Renault — on a contract basis. One inherent problem was that the companies making cars for Saturn also would be its competitors, if only indirectly in Renault's case. So it was little surprise when Mr. Penske couldn't reach acceptable terms with Renault and pulled out of the deal. But make no mistake: The failure here isn't Mr. Penske's. Saturn was killed by its creators, GM and the UAW.

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Letter from Saturn Aims to Provide Owners Assurance

Saturn General Manager Jill Lajdziak

Saturn owners have never been shy about sharing their thoughts regarding our brand. So when I wrote to you a couple of weeks ago to tell about the potential changes at Saturn, I knew that I would get a strong response. Your e-mails and phone calls showed that many of you share our enthusiasm for the idea that Saturn might return to its roots as an independent company. The thoughtful comments were a clear reminder of one of the things that has always made Saturn special.