Saturn Couldn’t Escape GM’s Dysfunctional Orbit

Paul Ingrassia from the Wall Street Journal: General Motors and the United Auto Workers union have waged war against each other—sometimes hot, sometimes cold—for most of the past 80 years. One of the few things on which they collaborated, sadly, was undermining Saturn, which began as the boldest effort to reform the dysfunctional dynamics of their relationship. On Wednesday, what appears to be Saturn's death knell sounded when Roger Penske, the legendary automotive entrepreneur, abandoned his plan to buy Saturn from GM and run it as an independent car company. Mr. Penske's plan was a long shot anyway. He had intended to make Saturn a distributor and retailer only, procuring the vehicles from auto makers—initially GM and then France's Renault — on a contract basis. One inherent problem was that the companies making cars for Saturn also would be its competitors, if only indirectly in Renault's case. So it was little surprise when Mr. Penske couldn't reach acceptable terms with Renault and pulled out of the deal. But make no mistake: The failure here isn't Mr. Penske's. Saturn was killed by its creators, GM and the UAW.

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Confirmed: GM Plans to Sell Saturn

GM Renaissance Center

In a news brief today, GM confirmed that there a several buyers interested in purchasing Saturn. While no specific names were mentioned, the company anticipates a sale to be made by the end of the year. The company advising the sale of the brand is S.J. Girsky & Co. Speculations abound as to which parties are interested in purchasing the brand. Last month, Black Oak Partners, based in Oklahoma City, confirmed it's interest in purchasing the brand. Rumors speculate throughout the media that the company is also looking for potential buyers in foreign markets such as China and India. Both countries are eager to gain market share in the United Sates.