Saturn: A Car Relic and History Left Behind

Ken Newton from St. Joseph News-Press: General Motors, feeling the pinch of foreign imports, dangled the idea of opening a new plant to build a "revolutionary" car. Such a factory would employ 6,000 people while also creating 15,000 jobs in supporting businesses. Workers there would not only have the benefit of a paycheck, they would stand, shoulder-to-shoulder, at the vanguard of a new era of American industrial might. Perhaps to seem egalitarian, or more likely to create buzz and cajole some incentives, GM executives offered the pending plant to interested states, hoping they would compete for the car company's affections. At least 20 states blushed at the flirtation, and seven had their governors making a case for Phil Donahue, then the daytime talk czar.

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The Saturn Consultative Sales Process

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Saturn's Consultative Sales Process was developed for Sales Consultants to work with customers focusing on their wants and needs in order to help in the decision to purchase a vehicle.