Saturn: A Car Relic and History Left Behind

Ken Newton from St. Joseph News-Press: General Motors, feeling the pinch of foreign imports, dangled the idea of opening a new plant to build a "revolutionary" car. Such a factory would employ 6,000 people while also creating 15,000 jobs in supporting businesses. Workers there would not only have the benefit of a paycheck, they would stand, shoulder-to-shoulder, at the vanguard of a new era of American industrial might. Perhaps to seem egalitarian, or more likely to create buzz and cajole some incentives, GM executives offered the pending plant to interested states, hoping they would compete for the car company's affections. At least 20 states blushed at the flirtation, and seven had their governors making a case for Phil Donahue, then the daytime talk czar.

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New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

From GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand.