Saturn: A Car Relic and History Left Behind

Ken Newton from St. Joseph News-Press: General Motors, feeling the pinch of foreign imports, dangled the idea of opening a new plant to build a "revolutionary" car. Such a factory would employ 6,000 people while also creating 15,000 jobs in supporting businesses. Workers there would not only have the benefit of a paycheck, they would stand, shoulder-to-shoulder, at the vanguard of a new era of American industrial might. Perhaps to seem egalitarian, or more likely to create buzz and cajole some incentives, GM executives offered the pending plant to interested states, hoping they would compete for the car company's affections. At least 20 states blushed at the flirtation, and seven had their governors making a case for Phil Donahue, then the daytime talk czar.

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Saturn to Enter Three New Market Segments by 2007

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A recent J.D. Power study predicts Saturn will grow its market share in the United States by 0.65 of a percentage point over the next five years. The increase will reportedly come as a result of the launch of three all-new vehicles that will compete in market segments that will be new to Saturn. Reuters reports the study was presented to dealers prior to the NADA conference.