Saturn: A Car Relic and History Left Behind

Ken Newton from St. Joseph News-Press: General Motors, feeling the pinch of foreign imports, dangled the idea of opening a new plant to build a "revolutionary" car. Such a factory would employ 6,000 people while also creating 15,000 jobs in supporting businesses. Workers there would not only have the benefit of a paycheck, they would stand, shoulder-to-shoulder, at the vanguard of a new era of American industrial might. Perhaps to seem egalitarian, or more likely to create buzz and cajole some incentives, GM executives offered the pending plant to interested states, hoping they would compete for the car company's affections. At least 20 states blushed at the flirtation, and seven had their governors making a case for Phil Donahue, then the daytime talk czar.

Random Article from the SaturnFans.com Archives

GM: "We are Completely Behind Saturn"

Tags:

Sharon Terlep from the Dow Jones by way of CNN/Money: General Motors sales chief Mark LaNeve on Monday played down speculation the auto maker will kill its Saturn brand, saying GM is instead focused on finding a new business model for the money-losing lineup. "We have a very successful consumer brand with Saturn. We need to find the right business model," said LaNeve, adding that the company has received hundreds of letters from Saturn customers supporting the brand.