Saturn Approached by GM Competitors About Selling Cars Under the Saturn Brand

David Barkholz from Automotive News: Steve Girsky, long-time industry consultant who is leading GM's task force, declined to name which automakers have talked to the group. He called the inquiries "informal." Girsky said in an interview today that the task force is assessing whether a spin-off could procure enough product and sell enough vehicles to make it viable for the 400 Saturn dealers now operating. The spin-off would offer car manufacturers an opportunity to build vehicles in under-used GM assembly plants or provide a ready-made U.S. distribution network for their products, Girsky said. The spin-off could count on Saturn's current vehicle lineup through 2011, Girsky said. Ideally, the new company would want to begin bringing in additional product from GM or others before that time, he said. They would all sell under the Saturn brand. To keep a family resemblance for vehicles possibly coming from a variety of automakers, the new company could have light design capability, he said. The group expects to complete its work by late April.

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GM Considers Selling Opel Cars in U.S. as Saturns

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Reuters reports that General Motors is considering bringing Opel cars to the United States, and selling them under the Saturn brand. The story confirmed rumors that indicated GM was looking to its European arm as a way to give Saturn fresh product that was different from other GM models sold in North America. GM wants to craft a sophisticated European image for Saturn.