Saturn Aims to Ring in a New Era

Flashback Friday: Saturn "New in Town" Newspaper Ad

G. Chambers Williams III San Antonio Express-News by way of the Akron Beacon Journal: Don't write the obituary for Saturn just yet. Plans are under way to spin the brand off into an independent distribution company, which then would contract with other automakers to build the vehicles. Saturn's dealers and GM managers say any plan they decide on would maintain the dealer network — but eventually field a new line of non-GM vehicles. GM has said that it won't provide vehicles to Saturn dealers beyond 2012. The new company would be free to enlist other automakers to build vehicles to replace those now in Saturn showrooms. Unlike the rest of GM's brands, in which dealers are franchised directly by the automaker, Saturn's 208 U.S. dealers — which operate about 400 stores — are franchised through the Saturn Distribution Corporation, a wholly owned GM subsidiary. There are about 50 stores in Canada, as well, operated by Canadian dealers. With a spinoff, all ownership ties to GM would be severed, said Tom Zimbrick, a longtime Saturn dealer who owns stores in Madison, Wisconsin, and Rockford, Illinois, and serves on the 16-member Saturn Franchise Operations Team. Eight of those members are dealers, and the rest are employees of Saturn. Because of confidentiality agreements, Zimbrick and Lajdziak declined to name specific investors or automakers involved in the talks. But both said that interest has been surprisingly high.

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Enter to Win a Sky, Find Your Lost Highway with Bon Jovi and Saturn

Bon Jovi Lost Highway Album Cover

Over the past 25 year, Bon Jovi has gone from performing in small clubs in New Jersey to selling out stadiums around the world. Through it all, they have not lost sight of who they are, where they're from, and how they can make a difference. Much in the same way as Saturn has been rethinking how they do things, Bon Jovi has been rethinking what it means to truly be a rock star. It is because of his and Saturn's shared vision of a better future that Saturn is supporting Bon Jovi's Lost Highway tour.