Saturn’s Sad Story Nears an End

David Welch from Business Week: The long, sad saga of Saturn is finally over. The once-hot General Motors division that began with a bang 19 years ago is now headed into oblivion after a deal to sell it to retailer Penske Automotive Group fell apart on September 30. The chain of auto dealerships released a statement saying it couldn't find a source to manufacture new car models after 2011, when GM was scheduled to cease production of the existing Saturn models. In an interview in early August, GM CEO Frederick A. "Fritz" Henderson said the decision to sell Saturn was aimed at taking care of longtime dealers. It wasn't about a business strategy for GM. When asked if he was handing a rival carmaker a strong retail chain that could take market share from GM, Henderson replied, "We're not going to make it easy for them."

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New Saturn Updates and Clarifications Surface After GM Released Its Revised Viability Plan Yesterday

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After yesterday morning's press conference where General Motors outlined its revised "Viability Plan" – a plan that included, among other things, an announcement that the Saturn brand would be shutdown at the end of this year if no buyer emerges – two other rather significant Saturn-related news items surfaced.