Saturn’s Sad Story Nears an End

David Welch from Business Week: The long, sad saga of Saturn is finally over. The once-hot General Motors division that began with a bang 19 years ago is now headed into oblivion after a deal to sell it to retailer Penske Automotive Group fell apart on September 30. The chain of auto dealerships released a statement saying it couldn't find a source to manufacture new car models after 2011, when GM was scheduled to cease production of the existing Saturn models. In an interview in early August, GM CEO Frederick A. "Fritz" Henderson said the decision to sell Saturn was aimed at taking care of longtime dealers. It wasn't about a business strategy for GM. When asked if he was handing a rival carmaker a strong retail chain that could take market share from GM, Henderson replied, "We're not going to make it easy for them."

Random Article from the SaturnFans.com Archives

Michigan Saturn Retailers Remain Hopeful as GM Charts Changes

Tags:

West Michigan television station WZZV Channel 13 spoke to Ron Macearn, General Manager of the Suburban Collection, owner of all the Saturn retail facilities in Michigan, about General Motors' to plans to possibly sell or close the once independent Saturn brand. WZZM 13 News reports that Macean told the station that they find the development "very disappointing. It's a very successful brand for us and we remain optimistic."