Saturn’s Sad Story Nears an End

David Welch from Business Week: The long, sad saga of Saturn is finally over. The once-hot General Motors division that began with a bang 19 years ago is now headed into oblivion after a deal to sell it to retailer Penske Automotive Group fell apart on September 30. The chain of auto dealerships released a statement saying it couldn't find a source to manufacture new car models after 2011, when GM was scheduled to cease production of the existing Saturn models. In an interview in early August, GM CEO Frederick A. "Fritz" Henderson said the decision to sell Saturn was aimed at taking care of longtime dealers. It wasn't about a business strategy for GM. When asked if he was handing a rival carmaker a strong retail chain that could take market share from GM, Henderson replied, "We're not going to make it easy for them."

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GM Expects Saturn to Drive North American Growth for the Next 5 Years

Retailers who attended this year's National Automobile Dealers Association (NADA) meeting in San Francisco, received a reassuring, but challenging message from company executives: GM expects its growth in North America over the next five years to come from Saturn.