Retailers Will Likely See a Consolidated List of Options for Saturn this Week

Jamie LaReau from Automotive News: Late this week, Saturn dealers likely will get a narrowed-down list of options for the troubled General Motors brand. Last week, GM marketing chief Mark LaNeve said those options include "everything from a new dualing pattern to a spinoff to a partnership to an outright sale." In a two-day meeting late last week, GM and members of the Saturn Franchise Operations Team narrowed the options. The automaker and franchise team will refine those options and tell Saturn dealers this week, a team member says. "And then individual retailers will be able to start talking about which options make sense to them," said Todd Ingersoll, a member of the franchise team and owner of Saturn of Danbury and Watertown in Connecticut. Ingersoll declined to list the specific options. When asked whether one would be shuttering the Saturn brand, Ingersoll was fuzzy. "Everything is fluid. You can't commit to any option," he said. "I'll say this: You don't need four options to kill a brand."

Random Article from the SaturnFans.com Archives

Lajdziak Offers Glimpse at Future, Saturn Will Offer Seven Vehicles by End of '07

Saturn General Manager, Jill Lajdziak, was in New York last week to give a presentation to automotive reporters at the International Motor Press Association. She talked about the state of Saturn and answered questions afterwards about the brand. MediaPost was at the luncheon event and reported some interesting tidbits of information from the meeting.