Retailers Will Likely See a Consolidated List of Options for Saturn this Week

Jamie LaReau from Automotive News: Late this week, Saturn dealers likely will get a narrowed-down list of options for the troubled General Motors brand. Last week, GM marketing chief Mark LaNeve said those options include "everything from a new dualing pattern to a spinoff to a partnership to an outright sale." In a two-day meeting late last week, GM and members of the Saturn Franchise Operations Team narrowed the options. The automaker and franchise team will refine those options and tell Saturn dealers this week, a team member says. "And then individual retailers will be able to start talking about which options make sense to them," said Todd Ingersoll, a member of the franchise team and owner of Saturn of Danbury and Watertown in Connecticut. Ingersoll declined to list the specific options. When asked whether one would be shuttering the Saturn brand, Ingersoll was fuzzy. "Everything is fluid. You can't commit to any option," he said. "I'll say this: You don't need four options to kill a brand."

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Enter to Win a Sky, Find Your Lost Highway with Bon Jovi and Saturn

Bon Jovi Lost Highway Album Cover

Over the past 25 year, Bon Jovi has gone from performing in small clubs in New Jersey to selling out stadiums around the world. Through it all, they have not lost sight of who they are, where they're from, and how they can make a difference. Much in the same way as Saturn has been rethinking how they do things, Bon Jovi has been rethinking what it means to truly be a rock star. It is because of his and Saturn's shared vision of a better future that Saturn is supporting Bon Jovi's Lost Highway tour.