Retailers Will Likely See a Consolidated List of Options for Saturn this Week

Jamie LaReau from Automotive News: Late this week, Saturn dealers likely will get a narrowed-down list of options for the troubled General Motors brand. Last week, GM marketing chief Mark LaNeve said those options include "everything from a new dualing pattern to a spinoff to a partnership to an outright sale." In a two-day meeting late last week, GM and members of the Saturn Franchise Operations Team narrowed the options. The automaker and franchise team will refine those options and tell Saturn dealers this week, a team member says. "And then individual retailers will be able to start talking about which options make sense to them," said Todd Ingersoll, a member of the franchise team and owner of Saturn of Danbury and Watertown in Connecticut. Ingersoll declined to list the specific options. When asked whether one would be shuttering the Saturn brand, Ingersoll was fuzzy. "Everything is fluid. You can't commit to any option," he said. "I'll say this: You don't need four options to kill a brand."

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2009 Saturn Sky Brochure

2009 Saturn Sky Brochure

Saturn asks potential customers to among other things, "Rethink Adrenaline," on the pages of the '09 Sky brochure. "It's high performance and high style without the high price," writes Saturn. "With an available 260-hp engine, a near 50/50 weight distribution, and a suspension that successfully balances handling and comfort, this head-turner is ready for anyone who wants to have fun and let the sun to shine in."