Retailers, Owners Shocked Over End of Saturn

Steve Manning from the Associated Press via MSNBC: Charlie Eickmeyer says he was a fan of Saturn vehicles years before he was able to drive. Today he's in shock. So were employees at Day Automotive Group in Pittsburgh when they read the news online that a deal to rescue Saturn had fallen through. And Mike Martin is left wondering how he can move the Saturns left on his lot or what to do with the employees at his Manassas, Va. dealership now that the brand is apparently doomed. "It seemed like the deal was going through," said Eickmeyer, 34, who started following Saturn when he was 10 years old and now runs a Web site for enthusiasts of the brand. "I was really excited about the next chapter in Saturn's history." The chapter was supposed to be a future under former race car driver Roger Penske with the novel approach of filling dealerships with cars made overseas and rebranded as Saturns.

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Iconic Saturn Brand Could Stay on the Road Beyond General Motors

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G. Chambers Williams III from the Nashville Tennessean and USA Today newspapers: Whether or not General Motors receives emergency federal loans, it may have to sacrifice its iconic Saturn brand, which got its start in the mid-1980s. GM's (GM) sales pitch to win billions in federal assistance includes the possible sale or shutdown of the once-promising Saturn brand.