Retailers, Owners Shocked Over End of Saturn

Steve Manning from the Associated Press via MSNBC: Charlie Eickmeyer says he was a fan of Saturn vehicles years before he was able to drive. Today he's in shock. So were employees at Day Automotive Group in Pittsburgh when they read the news online that a deal to rescue Saturn had fallen through. And Mike Martin is left wondering how he can move the Saturns left on his lot or what to do with the employees at his Manassas, Va. dealership now that the brand is apparently doomed. "It seemed like the deal was going through," said Eickmeyer, 34, who started following Saturn when he was 10 years old and now runs a Web site for enthusiasts of the brand. "I was really excited about the next chapter in Saturn's history." The chapter was supposed to be a future under former race car driver Roger Penske with the novel approach of filling dealerships with cars made overseas and rebranded as Saturns.

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Saturn Brings Back 0% Financing as the Company Boosts Production of Popular Fuel Efficient Models

Yesterday General Motors announced a series of initiatives designed to jumpstart June sales of its 2008 models, and grow volume in certain key segments of the marketplace. To boost sales, the company plans a "72 Hour Sale" with 0% financing and cash back opportunities on "over 80%" of its vehicles, according to Automotive News.