Retailers, Owners Shocked Over End of Saturn

Steve Manning from the Associated Press via MSNBC: Charlie Eickmeyer says he was a fan of Saturn vehicles years before he was able to drive. Today he's in shock. "It seemed like the deal was going through," said Eickmeyer, 34, who started following Saturn when he was 10 years old and now runs a Web site for enthusiasts of the brand. "I was really excited about the next chapter in Saturn's history." The chapter was supposed to be a future under former race car driver Roger Penske with the novel approach of filling dealerships with cars made overseas and rebranded as Saturns. Instead, the collapse of talks between GM and Penske Automotive Group Inc. this week likely means the end of the nearly 25-year-old brand, sending Saturn dealers like Martin and Day Automotive scrambling over what to do with their soon-to-be empty showrooms and leaving the company's loyal owners mourning the apparent demise of a company that built its reputation on customer care.

Random Article from the SaturnFans.com Archives

Supercharged Saturn Curve Has Refined Flair

Shape, color and sound affect the senses. With the Saturn Curve concept, a sinewy shape, warm colors and the aural delights of a supercharged engine warm the emotions of those who appreciate sophisticated and engaging automobiles. The Curve signifies Saturn's evolution, both in styling and product. Saturn is growing its portfolio, planning new vehicles and exploring dynamic, refined designs.