Retailers, Owners Shocked Over End of Saturn

Steve Manning from the Associated Press via MSNBC: Charlie Eickmeyer says he was a fan of Saturn vehicles years before he was able to drive. Today he's in shock. "It seemed like the deal was going through," said Eickmeyer, 34, who started following Saturn when he was 10 years old and now runs a Web site for enthusiasts of the brand. "I was really excited about the next chapter in Saturn's history." The chapter was supposed to be a future under former race car driver Roger Penske with the novel approach of filling dealerships with cars made overseas and rebranded as Saturns. Instead, the collapse of talks between GM and Penske Automotive Group Inc. this week likely means the end of the nearly 25-year-old brand, sending Saturn dealers like Martin and Day Automotive scrambling over what to do with their soon-to-be empty showrooms and leaving the company's loyal owners mourning the apparent demise of a company that built its reputation on customer care.

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Sneak Peak at Some of Saturn's Colors for 2009

Saturn's 2009 Colors

Saturn is unique in the way it values the opinions of its customers. A few months ago, the company polled some owners and fans, asking them for help naming seven new colors that it plans to make available on its cars and crossover trucks during the 2009 model year. Saturn carefully reviewed all of the suggestions that were submitted and chose the names it felt best represented the brand's image.