Retailers, Owners Shocked Over End of Saturn

Steve Manning from the Associated Press via MSNBC: Charlie Eickmeyer says he was a fan of Saturn vehicles years before he was able to drive. Today he's in shock. "It seemed like the deal was going through," said Eickmeyer, 34, who started following Saturn when he was 10 years old and now runs a Web site for enthusiasts of the brand. "I was really excited about the next chapter in Saturn's history." The chapter was supposed to be a future under former race car driver Roger Penske with the novel approach of filling dealerships with cars made overseas and rebranded as Saturns. Instead, the collapse of talks between GM and Penske Automotive Group Inc. this week likely means the end of the nearly 25-year-old brand, sending Saturn dealers like Martin and Day Automotive scrambling over what to do with their soon-to-be empty showrooms and leaving the company's loyal owners mourning the apparent demise of a company that built its reputation on customer care.

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Video: Two Saturns Featured During Road Rally Themed GM NAIAS Press Conference, 2-Mode Plug-in Hybrid Vue Still Planned for 2010

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General Motors opened the 2009 North American International Auto Show in Detroit yesterday with a road rally of sorts featuring 17 new and upcoming cars and crossovers – including four global premieres – that underscores GM's ongoing commitment to emotionally compelling design, leading fuel efficiency and advanced technology.  Two Saturns, four Cadillacs, one Buick, one Pontiac, one Opel, and eight Chevrolets were featured during the presentation.