Retailers, Owners Shocked Over End of Saturn

Steve Manning from the Associated Press via MSNBC: Charlie Eickmeyer says he was a fan of Saturn vehicles years before he was able to drive. Today he's in shock. "It seemed like the deal was going through," said Eickmeyer, 34, who started following Saturn when he was 10 years old and now runs a Web site for enthusiasts of the brand. "I was really excited about the next chapter in Saturn's history." The chapter was supposed to be a future under former race car driver Roger Penske with the novel approach of filling dealerships with cars made overseas and rebranded as Saturns. Instead, the collapse of talks between GM and Penske Automotive Group Inc. this week likely means the end of the nearly 25-year-old brand, sending Saturn dealers like Martin and Day Automotive scrambling over what to do with their soon-to-be empty showrooms and leaving the company's loyal owners mourning the apparent demise of a company that built its reputation on customer care.

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1991 Saturn Price List

Sometimes its fun to pause for a moment at take a look back at how much things cost years ago. Take for instance Saturn's 1991 lineup, when base SL sedan was sold for less than $8000! The SL2, shown above, could be purchased for just over $10,000. Note the simplicity of the option sheet, along with the available anti-lock braking system (ABS) and unavailable airbags.