Retailers, Owners Shocked Over End of Saturn

Steve Manning from the Associated Press via MSNBC: Charlie Eickmeyer says he was a fan of Saturn vehicles years before he was able to drive. Today he's in shock. "It seemed like the deal was going through," said Eickmeyer, 34, who started following Saturn when he was 10 years old and now runs a Web site for enthusiasts of the brand. "I was really excited about the next chapter in Saturn's history." The chapter was supposed to be a future under former race car driver Roger Penske with the novel approach of filling dealerships with cars made overseas and rebranded as Saturns. Instead, the collapse of talks between GM and Penske Automotive Group Inc. this week likely means the end of the nearly 25-year-old brand, sending Saturn dealers like Martin and Day Automotive scrambling over what to do with their soon-to-be empty showrooms and leaving the company's loyal owners mourning the apparent demise of a company that built its reputation on customer care.

Random Article from the SaturnFans.com Archives

Saturn Ion, GM Score in Loyalty Study

2007 Ion Red Line

Saturn's Ion and General Motors were big winners in the 2007 Polk Automotive Loyalty survey. The report measures loyalty throughout the entire model year so that manufacturers can keep abreast of loyalty trends as they occur in the industry. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance.