Retailers Often had Personal Connection to Saturn

Heather Stauffer from the Sentinel: John Sutliff's family has had a good run with Saturn, and he said Monday that even news General Motors is closing down the brand won't entirely change that. Sutliff said Saturn was "wildly successful" in central Pennsylvania, with the five area dealerships delivering more than 48,000 new Saturns since 1991. And year after year, he said, Sutliff consistently ranked in the top five of Saturn dealers nationwide in terms of new car sales volume. In addition to the sales, he said, there's also a personal connection: His father played a role in the early formation of the brand and was given the honor of becoming the very first signed Saturn dealer.

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Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.