Retailer Says Saturn Future Rests on New Buyer, Plans to Host Regional "Homecoming" Event in June

Jerry Siebenmark from the Wichita Eagle: When Scott Davies talks of the future of the Saturn brand that his Wichita auto dealership carries, he talks about the brand's sale. "The question is who is going to end up with Saturn," Davies, owner of Saturn of Wichita, said Wednesday. "We are not closing. That is not an option." On Tuesday, Saturn general manager Jill Lajdziak said the brand will most likely be sold and that GM will take bids for it until June 1. Her comments came after GM said it would sell or phase out Saturn by the end of this year, far sooner than it had previously announced. But because of the interested buyers and demands to restructure faster, GM decided to pull the sale deadline forward, Lajdziak said. Davies said he's aware of one other potential buyer, but he wouldn't disclose who it is. "We are a very attractive brand," Davies said. He and the other Saturn of Wichita staff will be hosting a "Saturn Revival" event on June 13.

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AutoPacific: Penske Gets a "Gem" with Aura

AutoPacific Ideal Vehicle Award

The Saturn Aura won the 2009 Ideal Vehicle Award (IVA) for top Premium Midsize Car, according to automotive research firm AutoPacific. Porsche and Ford Motor Company earned top honors in the 2009 IVA. The IVAs are based on owners' ratings of their new 2009 model year cars and trucks across 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal. "In today's economy, car buyers take many factors into consideration - styling, safety features, fuel economy and more," says George Peterson, president of AutoPacific.