Retailer Recounts Details of Sudden Saturn Closure

Barbara Wieland from the Lansing State Journal: Sherrill Freeborough is finding there is life after Saturn. Freeborough was one of 340 Saturn dealers left hanging when GM's deal to sell the division to Penske Automotive Group collapsed September 30. GM quickly halted Saturn production - including dropping the Outlook crossover made at its Lansing Delta Township assembly plant - and began shutting down the brand. "It was sickening, disheartening," said the normally upbeat, optimistic Freeborough. "It took some time for the reality of it to sink in." Freeborough said the sudden death of Saturn took dealers, salespeople and even Saturn executives by surprise. "(Saturn General Manager) Jill Lajdziak was working on her press release about Saturn joining Penske when word came through," Freeborough said. "Saturn workers had gotten their Penske business cards earlier that day. It sure crushed a lot of dealers' hearts."

Random Article from the SaturnFans.com Archives

Saturn Sales Decline in July Inline with Industry; Aura, Sky, Astra Sales Increased Last Month

Saturn sales were down 13.6% in July, despite higher sales of the brand's newly revitalized and fuel-efficient car lineup. The jump in sales by the Astra, Sky, and Aura, though, wasn't enough to offset the sales gap left by the discontinued Ion sedan and quad coupe. As a result, Saturn's car sales fell 12.7% last month compared to July 2007.