Retailer Recounts Details of Sudden Saturn Closure

Barbara Wieland from the Lansing State Journal: Sherrill Freeborough is finding there is life after Saturn. Freeborough was one of 340 Saturn dealers left hanging when GM's deal to sell the division to Penske Automotive Group collapsed September 30. GM quickly halted Saturn production - including dropping the Outlook crossover made at its Lansing Delta Township assembly plant - and began shutting down the brand. "It was sickening, disheartening," said the normally upbeat, optimistic Freeborough. "It took some time for the reality of it to sink in." Freeborough said the sudden death of Saturn took dealers, salespeople and even Saturn executives by surprise. "(Saturn General Manager) Jill Lajdziak was working on her press release about Saturn joining Penske when word came through," Freeborough said. "Saturn workers had gotten their Penske business cards earlier that day. It sure crushed a lot of dealers' hearts."

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2006 Saturn Preview

Continuous improvement has always been a hallmark of Saturn, and for the 2006 model year things are no different. Automotive News reported earlier this year that Saturn informed retailers at the North American Dealer Association's (NADA) annual convention that both the Ion and Vue will be "refreshed" for 2006 to help make them more competitive and appealing.