Retailer Recounts Details of Sudden Saturn Closure

Barbara Wieland from the Lansing State Journal: Sherrill Freeborough is finding there is life after Saturn. Freeborough was one of 340 Saturn dealers left hanging when GM's deal to sell the division to Penske Automotive Group collapsed September 30. GM quickly halted Saturn production - including dropping the Outlook crossover made at its Lansing Delta Township assembly plant - and began shutting down the brand. "It was sickening, disheartening," said the normally upbeat, optimistic Freeborough. "It took some time for the reality of it to sink in." Freeborough said the sudden death of Saturn took dealers, salespeople and even Saturn executives by surprise. "(Saturn General Manager) Jill Lajdziak was working on her press release about Saturn joining Penske when word came through," Freeborough said. "Saturn workers had gotten their Penske business cards earlier that day. It sure crushed a lot of dealers' hearts."

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Saturn to Keep Its European Focus, GM Vehicle Lineups Will Likely Get Smaller

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Chevrolet and Cadillac have been getting a lot of press lately as GM's mass-market brands for mainstream and luxury vehicles, respectively. That's left folks with a lot of questions about the other brands situated in the middle of GM's portfolio. You might have even been asking yourself: is there a plan being executed here, or is a GM making things up as it goes along?