Retailer Recounts Details of Sudden Saturn Closure

Barbara Wieland from the Lansing State Journal: Sherrill Freeborough is finding there is life after Saturn. Freeborough was one of 340 Saturn dealers left hanging when GM's deal to sell the division to Penske Automotive Group collapsed September 30. GM quickly halted Saturn production - including dropping the Outlook crossover made at its Lansing Delta Township assembly plant - and began shutting down the brand. "It was sickening, disheartening," said the normally upbeat, optimistic Freeborough. "It took some time for the reality of it to sink in." Freeborough said the sudden death of Saturn took dealers, salespeople and even Saturn executives by surprise. "(Saturn General Manager) Jill Lajdziak was working on her press release about Saturn joining Penske when word came through," Freeborough said. "Saturn workers had gotten their Penske business cards earlier that day. It sure crushed a lot of dealers' hearts."

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General Motors Employee Pricing Sale Extended to September 30th; 2009 Aura, Outlook, and Sky Added to the Program

Saturn Employee Pricing Logo

General Motors announced today that the company will extend it's popular 100th anniversary employee pricing sale until the end of September. The sale "helped drive additional showroom traffic and our dealers are giving us some very enthusiastic feedback," said Mark LaNeve, vice president of GM North America Vehicle Sales, Service and Marketing. "We had our best sales month so far in 2008." As a result, he said GM "added 19 additional 2009 models to the eligible list of vehicles because our 2008 stock on dealer lots is rapidly disappearing." Among the 2009 models added today were the Saturn Aura sedan, Outlook crossover, and Sky roadster.