Retailer Joe Serra Confirms Interest in Joining Group Looking to Buy the Saturn Brand

Ron Fonger from the Flint Journal: Mega auto dealer Joe Serra confirmed he is talking with automotive entrepreneur Roger Penske about saving Saturn, but isn't sure where those talks will lead. "I've got a lot of respect and admiration for the Saturn brand, the retailers, the network and obviously Mr. Penske," Serra said Wednesday. "There's no formal agreement (between us). I'm just trying to preserve this brand." Serra's name emerged Wednesday as part of a possible new ownership group for the Saturn distribution network, a partnership that would include Penske and another Michigan auto dealer. Several parties have expressed interest in buying Saturn and its dealerships, but the Penske name would be hard to top and Serra is one of the top names in GM's existing dealer network. The township-based businessman owns two Saturn dealerships in Michigan, while his brother owns Saturn outlets in the Flint and Saginaw areas.

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General Motors to Auction Near-Classics from Corporate Museum

Flashback Friday: 1,000,000th Saturn reports General Motors will auction off a number of vehicles from its vaunted Heritage Center museum collection in an effort to raise cash to help offset the huge losses the company is faced with due to the global financial crisis. There are about 1000 vehicles of historical significance in storage that GM uses for the displays at the museum, but only about 150 to 200 of those vehicles can be featured at one time. On the list of vehicles to be auctioned are several notable Saturns from the past. The website says they will be sold at the upcoming Barrett-Jackson auction held January 13-19 in Scottsdale, Arizona.