Ready to Beat GM: Saturn to Soar by Going Solo

Vic Kolenc from the El Paso Times: Gerhard Mueller doesn't mince words when he speaks about his beloved Saturn and its relationship with General Motors. "There was a very strong political faction (within GM) that didn't like (Saturn) and sabotaged it from the beginning," said Mueller, owner of the Saturn dealerships in El Paso and Las Cruces. "They (GM) really starved it to death." Saturn, born 24 years ago as GM's import fighter, isn't dead. Instead, it's headed for a new life. Penske Automotive Group, a publicly traded company with 310 automotive franchises with 40 brands, announced on Friday that it signed a memo of understanding with General Motors to buy the Saturn brand and the right to distribute vehicles through more than 350 Saturn dealerships. The Detroit-area company is headed by the race car team owner Roger Penske. The deal is expected to be completed within the next three months.

Random Article from the Archives

Video: Third of Three New Saturn Commercials Focuses on Fuel Efficiency

The third of three new commercials narrated by Saturn retail store owners focuses on the fuel efficiency of Saturn's vehicles. This ad features Karen Radley who owns Saturn of Fredericksburg in Virginia. By the way, if you want to see the stunning lines of the Vue and Aura in high-definition on your big screen television, hears that the new TV spots will air throughout the NCAA basketball tournament on CBS.