Plight of Saturn is Saddening After Brand Put Tennessee on Map

Commentary by Gail Kerr from the Nashville Tennessean newspaper: It sounds like a bizarre Stephen King short story: tens of thousands of loyal people from all over the country drive the same brand of car to a small Tennessee farm town. But it really happened: People in the 1990s loved their Saturns so much, they came in droves to a motorized homecoming in sleepy Spring Hill. Those of us in their big sister city, Nashville, watched it all with a perplexed, and rather envious, feeling. The Saturn brand, now in trouble like the rest of General Motors, was unlike any other. It helped put Tennessee on the automaker map: By 1993, Tennessee was fifth in the United States in auto production.

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What Does Saturn Have in Common with the Energizer Bunny?

Energizer Bunny

Mike Morrissey, from the Saturn Communications Team equated Saturns to the popular advertising character, the Energizer Bunny, in a blog written on ImSaturn.com yesterday. Why you may ask? Saturn discovered through a research study conducted by R.L. Polk that 83% of all of the Saturns ever sold in the United States are still actively registered. You may remember that nearly two weeks ago Saturn celebrated the sale of their 4 millionth vehicle in Traverse City, Michigan: a black three door Astra. Of those 4 million vehicles, 3.3 million of them are still in use.